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WE ARE KAT VON D BEAUTY!

If you had asked me when I was a child, running around barefoot in Mexico with dirt under my fingernails and frogs in my pockets, if I could have foreseen this wild makeup adventure becoming a reality, I probably would have laughed in your face in disbelief!

People often tell me, "Having your own makeup line must be a dream come true!" But the truth is, never in a million years did I ever imagine I’d be here celebrating all these wonderful years of beauty with you all!

When Sephora approached me about creating a makeup line back in 2008, my goal was to come up with the four most perfect shades of red lipstick. Fast-forward to today…Kat Von D Beauty has grown into such a big and beautiful monster that it’s easy to lose count of the shade range now! And to me, that makes every day BETTER than a dream. To me, every day is a gift, and I am beyond excited to share this gift with all of you.

Together with my team, we have created something so special and unique in the makeup world.
Kat Von D Beauty is a creative outlet for everyone, from beginners to pros (and even to makeup-junkies like myself).

It is my belief that Art is one of humanity’s most powerfully redeeming qualities. If I can continue to come up with these tools that inspire people to create, I am more than happy to do so!

There is no aspect of the makeup line that I have not been creatively involved with, and this is something that I am proud of. I take part in everything from product development, personally testing formulas, naming the shades, packaging design and artwork layout, to the lettering you’ll find on every fixture at Sephora! When I commit to being a part of something, my ultimate goal is to have an intention behind everything.

Quality over Quantity.
Less is More.

When in doubt, throw that shit out!

But in all reality, if you want to know who Kat Von D Beauty is, all you gotta do is look in the mirror.

We are bold, unapologetic, outspoken and different in our own way. We are artists, poets and lovers. We are the outsiders and the insiders.

We are Kat Von D Beauty.

With Love,
KvD