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Item# G18145

Immortal Lash 24 Hour Mascara


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USD 20.00

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We like our mascara like we like our coffee…black as HELL!

If you’re looking to lengthen those lashes, you’ve come to the right place! The awesome Power Spiral Brush is your beauty magic wand. It’s modeled after a wild rose, with lash-catching bristles that cascade down the stem and a prickled precision tip for tight corners and teeny lower lashes. What’s also cool about the wand is that it’s super flexible, so it curves and contours to catch all of your lashes—even the ones you didn’t know you had!

The triple-threat 24-hour-wear formula lengthens, thickens and defines all the way from root to tip for sultry, doe-eyed lashes that last ‘til dawn and beyond!

Even with all that wear, this mascara is still simple to remove. We hate when waterproof mascara flakes and sticks, so we made this formula easily removable with your favorite cleanser! It’s the best of both worlds!

100% Cruelty Free Forever!

Complete the Look

Inspiration du jour!

Artistry by the people, for the people

Kat loves sharing awesome makeup looks she finds on Instagram!
So, don’t forget to tag your looks with #kvdlook so she can find and FEATURE YOU!
Immortal Lash 24 Hour Mascara is rated 4.0 out of 5 by 68.
Rated 2 out of 5 by from Redesign! I like to support innovation. However, I really disliked the wand/brush of this mascara. The rubberized tips didn't hold enough product and there were too few of them. I gave two stars because the ball end of the wand worked nicely. I was afraid the wand was going to break trying to get it back in the tube: wobbly. I was so distracted by the brush that I can't comment on the quality of the actual mascara.
Date published: 2017-03-24
Rated 5 out of 5 by from Works great! Stays on, looks great, and never smudges or runs. It makes my eyelashes look like I'm wearing fakies
Date published: 2017-03-24
Rated 4 out of 5 by from I was surprised I liked it as much as I do I was using three different mascaras to get this amazing false lash effect (one coat of each and no clumps). But I decided to try this on a whim just to see how well it would do. Well I love how it gets so close to the lash line that it makes it look like you have tight lined your upper lids. And the ball on the end was great for the lower lashes and getting in the corners of my top lid. I only used one coat and it gave almost the effect of the three different mascaras. It was a touch clumped together (I hate using clumped but it wasn't as fanned out evenly as when I used the three separate ones) but I will try two coasts next time and if they are still not fanned out I'll Used a lash brush. But overall pretty happy with it. And the packaging is amazing like all her other products. Also it is a little odd trying to get the wand back in the tube (not as smooth-you kind of have to wiggle and maneuver it a tiny bit) but it's not that big of a deal to me.
Date published: 2017-03-19
Rated 3 out of 5 by from It's OK..... I have oily skin so I need something that lasts. The brush is really weird. I've been using it a week now and just now getting the hang of it. It does flake a little but I haven't had any issues with it smudging or coming off during the day.
Date published: 2017-03-18
Rated 4 out of 5 by from Pretty good I really enjoy this mascara, but it doesn't add fullness to my lashes. I end up usually adding a coat of a different mascara as well. It does a great job at separating my lashes and preventing clumps.
Date published: 2017-03-14
Rated 4 out of 5 by from So Glam I've been searching for mascara that will make me look like I'm wearing falsies ever since I wore falsies as a bridesmaid 6 months ago. Unrealistic? Maybe. But these come pretty close. It's pretty much impossible to put this mascara on without installing looking all dolled up and glam. The length you achieve in one swipe is ridiculous. The only thing this mascara doesn't necessarily provide is fullness and volume, but still not disappointed.
Date published: 2017-03-10
Rated 3 out of 5 by from Didn't last The mascara went on great. No clumps, good separation of lashes, Loved the mascara wand. That said, for me it didn't last any longer than any other mascara. It flaked off within a few hours, but at least I didn't have raccoon eyes.
Date published: 2017-03-09
Rated 4 out of 5 by from Excellent Daily Mascara I bought this to replace my non-cruelty free mascara. As a day-to-day mascara, it is amazing. It fills out your lashes, and the black is truly black, not wish-washy. It certainly lasts throughout a work day, but I have not tried to go from day-to-night with it yet. Overall would definitely recommend.
Date published: 2017-03-07
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