As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence—knowing your products aren’t harming animals.
Now this was no easy feat, but Kat was up to the challenge. She nixed common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles) and opted for kinder alternatives without ever compromising color. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.
“I’ve teamed up with my KvD Artistry Collective artists to create the most effective brush formations, using the highest grade synthetic fibers that mimic the same product distribution you would get from animal-based bristles.” –Kat Von D
Creamy and pigmented, Lock-It Foundation is the only 24-hour-wear liquid formula we can count on to create a perfect canvas on ANY skin type! With 30 shades and undertones, everyone can rock a flawless complexion without ever touching up.
Studded Kiss Crème Lipstick
Introducing the new and reborn Studded Kiss Crème Lipstick, the creamiest, most cushiony and unbelievably pigmented lipstick to ever cross your lips. Discover your new go-to color from Kat Von D’s biggest, boldest shade range—40 shades, 3 finishes and never-before-seen shades made to match Everlasting Liquid Lipstick bestsellers.
Everlasting Liquid Lipstick
THE liquid lipstick that started the craze! Unleash long lasting, high-pigment color with a swipe of the wand. In 54 to-die-for shades, this creamy, comfortable formula glides over lips like a gloss and sets to a true matte finish.
Alchemist Holographic Palette
Part highlighter, part topcoat, part transformer, Alchemist Holographic Palette is filled with four prismatic shades you can rock solo, or layer to your heart’s content. The luminizing possibilities are endless—dust Alchemist literally anywhere you want an extreme iridescent highlight!