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Kat Von D getting makeup put on
Kat Von D in red lipstick

We Are Kat Von D Beauty

If you had asked me when I was a child, running around barefoot in Mexico with dirt under my fingernails and frogs in my pockets, if I could have foreseen this wild makeup adventure becoming a reality, I probably would have laughed in your face in disbelief!

People often tell me, "Having your own makeup line must be a dream come true!" But the truth is, never in a million years did I ever imagine I’d be here celebrating all these wonderful years of beauty with you all!

Together with my team, we have created something so special and unique in the makeup world. Kat Von D Beauty is a creative outlet for everyone, from beginners to pros (and even to makeup-junkies like myself).

There is no aspect of the makeup line that I have not been creatively involved with, and this is something that I am proud of. I take part in everything from product development, personally testing formulas, naming the shades, packaging design and artwork layout, to the lettering you’ll find on every fixture at Sephora! When I commit to being a part of something, my ultimate goal is to have an intention behind everything.

Quality over Quantity.
Less is More.
When in doubt, throw that shit out!
But in all reality, if you want to know who Kat Von D Beauty is, all you gotta do is look in the mirror.

We are bold, unapologetic, outspoken and different in our own way. We are artists, poets and lovers. We are the outsiders and the insiders.

We are Kat Von D Beauty.
With Love,


As a vegan and animal activist, Kat Von D is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence—knowing your products aren’t harming animals.

Now this was no easy feat, but Kat was up to the challenge. She nixed common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles) and opted for kinder alternatives without ever compromising color. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.

Kat Von D Alchemist palette


“Kat Von D Beauty never tests on animals—and never will.”
Kat Von D with red hair holding a hairless cat