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Item# 21217

Lock-It Hydrating Primer


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Meet Lock-It Foundation’s BFF! This hydrating primer is a pretty smooth move for creating a pure, clean canvas that’s primed and ready for long-wear foundation!

This water-based, fast-absorbing formula is infused with high-tech polymers that minimize the look of pores. With a lightweight, milky consistency, the primer is specially formulated so long-wear, full-coverage foundations (like Lock-It!) glide smoothly and evenly onto skin. When prepped with Lock-It Featherweight Primer, you’ll notice right away that foundation won’t settle into fine lines and your skin will stay hydrated and protected.

Nourishing ingredients like aloe vera, jojoba and shea soothe and hydrate your skin, creating that balanced surface that you need for a ridiculously flawless finish. It’s also free of fragrances and dyes, to keep even the most sensitive skin happy and fresh!


100% Cruelty Free Forever!

Do this if you have dry skin!!! Mix a dab of Lock-It Featherweight Primer into your Lock-It Foundation to completely customize your amount of coverage. It also gives you a more sheer, lightweight finish than you’d get with Lock-It’s matte formula!

We tested this sh*t to make sure it’s amazing!
In an independent self-assessment study after a period of over 8 hours:
100% liked the way skin looked and felt with primer
100% said skin looked healthier and hydrated
100% said skin felt smoother and softer
100% said pores were less visible when using primer and Lock-It Foundation
100% said it absorbed easily
97% liked the application, texture, and scent
97% said wear was comfortable with primer and Lock-It foundation
97% said the primer improved the surface of skin

Complete the Look

Lock-It Hydrating Primer is rated 4.4 out of 5 by 68.
Rated 4 out of 5 by from Great product This is a truly great product, but I was hoping for a pore minimizing/oil control formula. I don't know why ... perhaps the "Lock it" line? Anyway, I use it as a moisturizer and then use a pore filler. The scent is awesome and I am very sensitive to fragrance.
Date published: 2017-04-06
Rated 5 out of 5 by from Product is awesome The first primer that has delivered on promises it, it blew me away. Omg so happy to find you.
Date published: 2017-04-02
Rated 5 out of 5 by from Loved it My go to primer! Make up lasts all day, and it isn't heavy.
Date published: 2017-04-01
Rated 5 out of 5 by from Great Hydration I'm in love with the primer. Using KVD hydrating primer before putting on KVD Lock it Foundation keeps my face hyrdated and refreshed all day. This product is not greasy and the minute you put it on it gets absorbed into the skin leaving it soft and smooth. <3 <3
Date published: 2017-03-31
Rated 4 out of 5 by from Hydrating and Easy This is a good primer it is very hydrating but sinks in fast. Becomes tacky and then goes away but I like the tacky feeling because it makes the foundation hold well. I would not call it sticky just tacky but not a bad feeling.
Date published: 2017-03-29
Rated 3 out of 5 by from Hydrating This product is super hydrating, but it leaves my skin looking super oily after an hour even with using the Lock-It powder. Won't be able to use it in summer. Wouldn't be bad for someone who was looking for a dewy look however.
Date published: 2017-03-29
Rated 1 out of 5 by from This product is terrible. I originally have oily skin. When using this primer my face tends to end up more oily then usual. Also it does not do much on the skin. I have tried drugstore primers that work a lot better then this primer.
Date published: 2017-03-28
Rated 5 out of 5 by from Super Great product works great,lasts all day and makes any foundation suck to perfection
Date published: 2017-03-28
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